Designed under the direction of our Creative Director Hun Kim, a native of Seoul, whose personal connection to the city helped shape this meaningful moment. “Bringing the world of KARL home to my birth city makes this pop-up especially meaningful. It’s a chance to connect with a place that shaped my perspective, and to share that vision with a new generation here.” says Hun Kim, Creative Director of KARL LAGERFELD. 

The space invites visitors on an immersive journey to discover the world of KARL LAGERFELD. Across the pop-up’s 230-square-meter space, a futuristic aesthetic is enhanced with ultra-modern design elements, metallic chrome accents, and sleek graphics in the brand’s signature black-and-white palette. 

The pop-up will feature immersive brand storytelling through art installations, a live DJ, interactive experiences, and curated displays – including Hanji shirt collar sculptures, a selfie room, and a Lucky Draw, all celebrating KARL LAGERFELD’s Parisian DNA with a local twist.

As we share the spirit of KARL LAGERFELD with consumers worldwide and expand our presence in new cities, Seoul constantly inspires us with its creative energy and global influence,” says Pier Paolo Righi, CEO of KARL LAGERFELD. “Our pop-up offers the opportunity to connect with both longtime fans and new audiences through a unique brand experience. As we shape Karl’s future legacy, we’re excited to share stories and deepen our dialogue with a city that continues to define global style.”