TUNE IN: NOT-KARL IS HERE

Living inside a TV screen, NOT-KARL is more than a character — he’s a playful new
chapter in the KARL LAGERFELD universe. With quick wit and sharp personality,
he connects campaigns, culture and collections to keep the brand’s distinctive
voice alive in unexpected ways.

The original "it girl" and the future of fashion. Paris Hilton meets NOT-KARL, a digital character inspired by the world that Karl created, reinterpreted for now. He's a creative presence and original point of view that channels the spirit of the brand world — not a reincarnation, but a forward-looking attitude, a fresh perspective, and something altogether new.